Our mission is to up-level sustainability in the beauty industry by creating truly organic products with simple ingredients from Mama Earth. We’re working to Beat The Microbead and raise awareness of the campaign through strategic partnerships with local non-profits focused on ocean conservancy and preservation.
Our goal is to create a higher standard of natural skincare by eliminating the use of plastic in beauty – from production to packaging – which is why we upcycle our coffee grounds, creating less waste, use glass jars to encourage the “reduce, reuse, recycle” mindset, and use 100% recycled paper for all of our labels and materials!
Elizabeth Ripps: co-founder
Elizabeth is a born and raised New York City transplant. Since arriving in Los Angeles five years ago, she finds herself marveling daily at the California sunshine and counting her blessings to live right here in her little corner of sweet, sunny Venice, California. A writer and graduate of Sarah Lawrence college, when not crafting CaliScrubs, she can be found cooking farmer’s market yumminess, sipping coffee, at the beach, hiking with her dog, working on her garden, baking, practicing yoga, and taking bubble baths.
Amelia Swaggert: co-founder
Amelia moved to Venice Beach by way of Minneapolis in 2011. When she’s not dancing around at festivals, she works as Marketing Director of conscious community space, Full Circle Venice, and a freelance PR & social media professional. In her free time, she enjoys hula hooping with friends at the beach, attending any and all things music related, exploring the magical state of California and beyond, thrifting, hunting for mermaid treasures, and cooking as much healthy goodness as possible.
Beyond CaliScrubs: Beach Street Creative
In addition to our love of skincare and our commitment to environmental activism, Amelia Swaggert and Elizabeth Ripps run a boutique marketing agency, Beach Street Creative, specializing in creative lifestyle branding, events, marketing, social media and PR. We love to help companies grow their audience, create inspiring branded content and capture the attention of current and potential clients alike. Interested in working with us? Shoot us an email!